Импортировано из магазина Japan
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企業能力の根幹をなすCRMの、まさに決定版となる1冊である。
| Publisher | 東洋経済新報社 |
| Publication date | July 1, 2001 |
| Language | Japanese |
| Print length | 389 pages |
| ISBN-10 | 4492554297 |
| ISBN-13 | 978-4492554296 |
| Item Weight | 469 g |
Ideal for small to medium business owners looking to improve customer interactions and retain loyal clients effectively.
Sales professionals can benefit from insights on managing customer relationships and increasing sales productivity through CRM strategies.
Marketing teams will find value in understanding customer behaviors and segmentation for tailored marketing campaigns using CRM insights.
Individuals seeking basic customer contact management may find it overly complex compared to simpler tools available.
**** The book "CRM―Best Solution" offers readers a profound exploration of customer relationship management beyond mere IT implementation, positioning it as a strategic approach to restructuring relationships with customers. It emphasizes the critical importance of turning customer data into meaningful insights and propagating a CRM-oriented mindset throughout the organization. Despite being initially published in 2001, the concepts presented remain relevant, highlighting a gap between what is ideal in CRM practices and the actual implementation in many organizations. The author outlines a model Consisting of four layers: customer strategy, customer insights, business processes, and solutions. This structured framework is insightful, yet it's noted that very few companies successfully implement such strategic layers. The book stresses the foundational knowledge necessary for effective CRM practices, providing questions for readers to assess their own CRM readiness. It becomes evident that many businesses struggle with basic customer knowledge, indicating a need for improved CRM strategies. One of the standout features is the author's candid acknowledgment of the practical challenges that arise when implementing CRM strategies, including internal resistance and motivation issues. This realism is appreciated by readers who have faced similar obstacles in their professional journeys. Additionally, the text discusses the Pros and Cons of IT solutions in CRM, providing a balanced view that recognizes both capabilities and limitations. Readers across various levels of understanding find the book beneficial, although some note that it can be challenging at times. While it serves as a rich resource for practitioners in CRM and business management, it also provides foundational insights for those new to the field. Many have expressed regret for not having encountered this book earlier in their careers, recognizing its potential to streamline their understanding and application of CRM principles. Overall, this book has been praised for its depth, practical insights, and timeless relevance–making it a valuable read, especially for executives and aspiring leaders in the business world. **
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