Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022
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Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022
Unlevel the Playing Field reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs.
Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022
товар №: 194987575

Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022

товар №: 194987575

KZT 13545

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What Stands Out

Game-Changing Insights
Delivers groundbreaking perspectives on PPC advertising that challenge traditional methods, ensuring marketers gain a competitive edge in their strategies and outcomes.
Expertise from Leaders
Written by industry experts, offering credible, actionable advice and proven techniques that empower professionals to improve their PPC performance effectively.
Comprehensive Strategies
Covers a range of PPC tactics that adapt to evolving trends, equipping advertisers with the tools needed to navigate complex digital marketing landscapes successfully.

Информация о продукте

Shop Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022 online at a best price in Kazakhstan. 1544523343
Publisher Modern Marketing Masters
Publication date January 25, 2022
Language English
Print length 262 pages
ISBN-10 1544523343
ISBN-13 978-1544523347
Item Weight 1.03 pounds (470 grams)
Dimensions 5.5 x 0.75 x 8.5 inches (14 x 1.9 x 21.6 cm)

Who Should Buy?

Suitable For
  • PPC Professionals

    This book is ideal for PPC specialists seeking innovative strategies to enhance their advertising campaigns and effectiveness.

  • Marketing Students

    Students studying digital marketing will gain valuable insights into PPC trends and concepts crucial for their future careers.

  • Business Owners

    Entrepreneurs looking to optimize their ad spend and increase ROI will find actionable advice tailored to their needs.

Not Suitable For
  • Beginner Marketers

    Newcomers to marketing might find the concepts advanced, requiring prior knowledge to fully grasp the content presented.

ОПИСАНИЕ ТОВАРА

Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022

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Вопросы и ответы клиентов

  • вопрос: What is automation layering?

    отвечать: Automation layering combines human creativity with machine efficiency to optimize digital marketing strategies.
  • вопрос: Who is this book intended for?

    отвечать: It's aimed at both agencies and in-house marketers focused on e-commerce or lead generation.
  • вопрос: How can this book help improve my PPC campaigns?

    отвечать: It provides insights into differentiating your approach to increase sales and returns in a competitive market.

Intelligence & Semantics Editorial Review

**** "Unlevel the Playing Field: The Biggest Mindshift in PPC History" by Fred Vallaeys is a transformative read for both novice and seasoned digital marketers looking to navigate the evolving landscape of pay-per-click (PPC) advertising. Drawing from his extensive experience as a founding member of the Google AdWords platform, Vallaeys outlines the critical impact of AI and machine learning on Google Ads, presenting a compelling argument for the combination of human intuition with automation for optimal campaign performance. The book goes beyond just basic PPC training; it encourages readers to adopt a new mindset towards online advertising, emphasizing the importance of understanding the 'why' behind strategies, in addition to the 'what' and 'how.' The actionable insights provided are both practical and thought-provoking, catering specifically to professionals feeling the weight of automation in their marketing efforts. While Vallaeys stresses the necessity of professional guidance to steer automation systems towards success, some readers have expressed concern about his somewhat apologetic stance towards Google’s automation, hinting at potential vulnerabilities. Nevertheless, the book is lauded for its clarity and relevance, ensuring that readers are equipped to adapt and excel despite the rapid technological advancements in PPC advertising. Overall, "Unlevel the Playing Field" is highly recommended for anyone serious about mastering paid search. It serves as a guide to not only surviving but thriving in an industry increasingly dominated by automated processes. **

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Плюсы

  • Deep insights from an expert in PPC and Google Ads.
  • Combines human intuition with automation for better results.
  • Offers actionable strategies and tips for improving campaign performance.
  • Encourages a new mindset towards PPC advertising.
  • Thought-provoking and engaging read.

Минусы

  • Some readers feel the author's approach is overly apologetic towards automation.

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KZT 13545

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Особенности и преимущества

  • Learn to stand out in a crowded digital marketing space.
  • Discover the power of automation layering in PPC.
  • Enhance campaign profitability through innovative strategies.
  • Suitable for both agencies and in-house marketers.
  • Focus on key areas: bidding, targeting, and messaging.
  • Transform ad platforms to work in your favor.

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