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товар №:
21948862
Predictably Irrational: The Hidden Forces That Shape Our Decisions, Hardcover
товар №:
21948862
KZT 21704
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In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways.
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What Stands Out
Expert Insights
This hardcover offers profound insights into human behavior and decision-making, drawn from rigorous research by a renowned behavioral economist, making complex concepts easily understandable for everyone.
Engaging Read
With captivating storytelling, the book transforms intricate theories into relatable scenarios, ensuring readers find both enjoyment and enlightenment in understanding the irrational forces at play in their daily choices.
Practical Application
Readers can apply the book's principles to improve personal and professional decision-making, empowering them to recognize hidden biases and enhance their understanding of consumer behavior in their environments.
Информация о продукте
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Pub date | 2009-05-19 |
| Pages | 400 |
| Reading level | General |
| Subgenre | Consumer Behavior |
| Series title | No Series |
| Number in series | 9 |
| Edition | revised, expanded Edition |
| Publisher | HarperCollins |
| Original languages | English |
| Language | English |
| Awards won | Axiom Business Book Awards (Business/Economics) (2009) (Commended) |
| Is collectible | N |
| Illustrator | Minalima Ltd. |
| Binding type | Case Binding |
| Retail packaging | Single Piece |
| Assembled product height | 9.24 in (23.5 cm) |
| Assembled product weight | 1.25 lb (570 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
-
Behavioral Economics Students
Ideal for students exploring behavioral economics concepts and understanding decision-making through psychological principles.
-
Business Professionals
Beneficial for professionals seeking to implement insights into consumer behavior and improve marketing strategies.
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Curious Readers
Great for general readers interested in psychology, decision making, and the irrational factors influencing everyday choices.
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Scientific Rigor Seekers
Not suitable for those looking for strictly empirical research; it blends anecdotes with some empirical studies.
ОПИСАНИЕ ТОВАРА
Predictably Irrational: The Hidden Forces That Shape Our Decisions, Hardcover
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Плюсы
- Engaging and thought-provoking
- In-depth exploration of decision-making
- Accessible writing style
- Real-life examples and studies
- Offers practical insights
Минусы
- Some concepts may feel repetitive.
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KZT 21704
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Особенности и преимущества
- Bestseller book by behavioral psychologist Dan Ariely
- Challenges the assumption of making rational decisions
- Revised and expanded edition provides valuable insights
- Explains systematic and predictable irrational behaviors
- Thought-provoking and highly entertaining
- Inspired a hit NBC show The Irrational
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