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- Digital Ethnography: Principles and Practice
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товар №:
28408391
Digital Ethnography: Principles and Practice
86% of respondents would recommend this to a friend
товар №:
28408391
KZT 44362
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Digital ethnography is central to our understanding of the social world; it can shape methodology and methods, and provides the technological tools needed to research society.
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What Stands Out
Comprehensive Framework
Covers theoretical principles and practical applications of digital ethnography, providing a robust framework for researchers to effectively conduct studies in online environments.
Research Techniques
Equips readers with diverse methodologies and advanced research techniques tailored to digital spaces, ensuring a thorough understanding of user interactions and cultural dynamics.
Case Studies
Incorporates real-world case studies that illustrate successful digital ethnographic research, enhancing learning through practical examples and promoting deeper insights into contemporary practices.
Информация о продукте
| Publisher | SAGE Publications Ltd |
| Publication date | November 4, 2015 |
| Edition | 1st |
| Language | English |
| Print length | 216 pages |
| ISBN-10 | 147390238X |
| ISBN-13 | 978-1473902381 |
| Item Weight | 10.9 ounces (309.02 grams) |
| Dimensions | 6.13 x 0.5 x 9.25 inches (15.6 x 1.3 x 23.5 cm) |
Who Should Buy?
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Academic Researchers
Ideal for scholars studying cultural interactions in digital environments, providing in-depth methodologies and frameworks for digital ethnography.
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Social Media Analysts
Useful for professionals analyzing online communities and digital behavior, equipping them with practical ethnographic tools and techniques.
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Market Researchers
Beneficial for market researchers who need to understand consumer behavior and preferences in digital spaces through qualitative analysis.
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Casual Readers
Not suitable for general audiences seeking light reading; it's a specialized textbook with technical content and terminology.
ОПИСАНИЕ ТОВАРА
Digital Ethnography: Principles and Practice
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Research Editorial Review
Digital Ethnography: Principles and Practice is an insightful resource published by SAGE Publications Ltd on November 4, 2015, offering a comprehensive look into modern ethnographic methods. With a print length of 216 pages, it serves as a crucial guide for researchers and practitioners aiming to understand digital culture through ethnography. The book is crafted in English and has been well-received in academic circles, with readers appreciating its practical applications. This 1st edition delves into various principles and practices essential for conducting ethnographic research in digital contexts.
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Плюсы
- Well-structured and informative guide
- Focus on contemporary digital methods
- Engaging writing style
- Comprehensive coverage of ethnography
- Ideal for both researchers and practitioners
Минусы
- Might be too basic for advanced researchers
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KZT 44362
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Особенности и преимущества
- Defines central concepts in digital ethnographic research
- Challenges existing categories and provides innovative methods
- Theorizes the digital world in new ways
- Encourages rethinking of pre-digital practices, media, and environments
- Ideal introduction for conducting ethnographic research in digital society
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